Marketing 

Marketing: Concept and Definition  FREE

Marketing Approaches (Traditional vs Modern)  FREE

Functions of Marketing

Marketing Environment: Internal and External Factors

Marketing Mix: Introduction and 4Ps Overview

Product Mix: Definition and Components

Product: Meaning and Characteristics

Product Attributes and Classification

Product Life Cycle (PLC)

New Product Planning and Development Process

Pricing: Meaning and Objectives

Pricing Strategies and Methods

Promotional Mix: Introduction

Personal Selling: Features and Role

Advertising: Types, Objectives, and Media

Sales Promotion: Techniques and Examples

Publicity: Features and Comparison with Advertising

Market Segmentation: Basis and Importance

Market Targeting Strategies

Market Positioning: Concepts and Approaches

Channels of Distribution: Functions and Importance

Types of Distribution Channels

Retail Management: Introduction and Scope

Types of Middlemen: Agents, Wholesalers, Retailers

Consumer Behaviour: Meaning and Factors Influencing

Need for Consumer Protection

Consumer Grievance Redressal under Consumer Protection Act

Recent Trends in Marketing: Digital, Social, and Green Marketing

Human Resource Management 

Human Resource Management: Definition and Objectives

Importance of Human Resource Management

Human Resource Planning: Process and Significance

Functions and Role of Trade Unions

Forms of Collective Bargaining

Workers’ Participation in Management (WPM)

Grievance Management: Process and Importance

Employee Welfare: Meaning and Objectives

Types of Employee Welfare Measures

Employee Remuneration: Meaning and Factors Affecting

Wage and Salary Administration

Trends and Challenges in Human Resource Management